Fashion start-up in Crains New York March 2, 2007
Posted by jefft in Case studies, Marketing, Startups.add a comment
Click here for the Crains article on the emerging designer trying to build a business in New York. A couple key quotes:
Mr. Tam needs to generate annual sales of at least $250,000 just to cover expenses. That figure is attainable, as one of his jackets can cost upward of $1,000. But getting there will require orders from more retailers.
`All about the buyer’
To help jump-start sales of his latest collection, Mr. Tam toned down his avant-garde style to make the clothes more wearable. “This particular season it was all about the buyer,” he says.
. . .
In anticipation of at least one large order, he’s lined up production sources in China and sorted out some financing to help cover costs. If all goes well, Mr. Tam will start moving toward his five-year goal of selling Form to a major company such as Gucci, which could turn it into a global fashion house.
Bands as startups February 22, 2007
Posted by jefft in Case studies, Marketing, Trends, Web biz.add a comment
Last week my sneak preview for tonight’s class included a video by Maldroid. Here’s more on the band and their marketing strategy.
The most entrepreneurial generation ever? February 16, 2007
Posted by jefft in Case studies, Marketing, News, Trends.add a comment
A new study sponsored by the publishers of Quicken financial software has published a study claiming that Gen Y looks to be the most entreprneurial generation ever. And to help you follow this trend, why, the company will gladly sell you QuickBooks.
Is this research correct? Perhaps, perhaps not. But it is a good example of how a company can use bought-and-paid-for research to promote its products.
